New search engine targets muslim internet users.
September 11, 2009
A new search engine has been developed in Holland to protect Muslim Internet users from accidently viewing explict material whilst surfing the web. Called ImHalal.com, or “I am Halal,” it is the world’s first Muslim search engine.
Site-founder Reza Sardeha and his team developed the technology that allows users to be pre-warned if a internet search term may produce results that are “haram” or forbidden by the faith.
The search engine has two layers of filters that will either completely block results, such as sexual content or advise the user to change to another keyword.
Exposure to offensive content is a major point of contention between mainstream search engines and governments around the world. Since ImHalal was launched earlier this month it has received more than 400,000 unique visitors and is now considering plans to develop advertsing reveune in the near future.
