Product review search engine war hots up
September 30, 2009
With the yearly figures of goods brought online continuing to grow, so to comes the greater need for impartial information on which product is worth the consumers cash .
Today’s Internet shoppers usually search with one of the major search engines for this advise, but a newer form of search company has set about claiming this valuable sector of the industry for itself.
Product review search engines have been around for a couple of years now, but are slowly gaining grown on their more established competion. Recently relaunched Wize Product recommendation research engine has beefed up its technology to allow users to check reviews at Amazon and BestBuy while also reading expert advice. Other competitors in the sector include ReviewGist, Retrevo and Viewscore.
New search engine targets muslim internet users.
September 11, 2009
A new search engine has been developed in Holland to protect Muslim Internet users from accidently viewing explict material whilst surfing the web. Called ImHalal.com, or “I am Halal,” it is the world’s first Muslim search engine.
Site-founder Reza Sardeha and his team developed the technology that allows users to be pre-warned if a internet search term may produce results that are “haram” or forbidden by the faith.
The search engine has two layers of filters that will either completely block results, such as sexual content or advise the user to change to another keyword.
Exposure to offensive content is a major point of contention between mainstream search engines and governments around the world. Since ImHalal was launched earlier this month it has received more than 400,000 unique visitors and is now considering plans to develop advertsing reveune in the near future.
Search Engine marketing : Google moving away from keywords?
August 25, 2009
During a recent keynote speech by Nicholas Fox, Business Product Management Director for Google AdWords , a new direction in search engine advertising was suggested. Speaking at the 2009 SES San Jose conference Mr Fox informed the audience that Search Engine users are getting more creative in expressing their queries making it harder for Google to match the query with the relevant ad.
Although there are currently only half a million words in the Oxford English dictionary, there are about 30 million keywords in Google’s ad database.
20% of these daily queries , haven’t been seen before in the last 3 months which suggests there is still room for improvement in the method of connecting users to the relevant products and services. “I see the keyword as an intermediary that we came up with five or ten years ago, to help advertisers target specific queries,” he said.
Google’s answer to this problem seems to be a much more integrated system where as advertisers wouldn’t plug in keywords themselves but would simply submit their ‘service’ description or a product catalog and Google will figure it out themselves automatically.
Developments in search using image recognition were being made, an area that Google will most likely continue to invest in.
Google sweet on ‘Caffeine’
August 18, 2009
There has been a number of highly significant developments in the world of search over the last few weeks and months. The commercial tie up between two of the major players in the industry, MSN and Yahoo has created Bing.com. Jeeves the butler is back in favour at a newly revamped askjeeves.com and Wolfram Alph’s “computational knowledge engine” was lauched to much fanfare (www.wolframalpha.com).
Google meanwhile have not been standing around with their hands in their pockets. They have an answer to the pretenders to the crown of number one in search and it currently has the peculiar name of ‘Caffine’. Read more here http://news.bbc.co.uk/1/hi/technology/8195739.stm
SEMCOMPANY
March 23, 2009
Welcome to SEMcompany.co.uk. We are a group of highly qualified British SEO specialists that have joined together to establish a truly first class search engine marketing company. Over the coming weeks our main website will go live and we will begin offering the following services. Search engine marketing; We will coordinate with your company and promote your website using the latest techniques to increase its visibility in major search engines such as Google and Yahoo.
