Email marketing
Sometimes more specific and direct than a website, email marketing is a great tool for keeping in touch with your customer and attracting new customers. With the added bonus of actually knowing who has received and opened the mail. Email marketing can also help you follow any visitors who then go to your website.
With the benefit of being direct and date specific, the use of email marketing is something that will continue to grow in the future. If for example your company is having a promotion or special offer then this is an instant way to relay the information without the customer even having to visit the website.
A strong heading alongside interesting content will help to keep the customer informed and increase the likelihood of them then going on to visit your website. New customers can also be obtained by linking in with companies that are able to offer mailing lists as well.
Email marketing can also be used to attract attendances for a seminar or training course or just to reward customer loyalty. It is a very versatile form of marketing that is permission based rather than the mass mailing of irritating email spam.
